The Japan External Trade Organisation (JETRO), led by Managing Director and Trade Commissioner Takashi Oku, has been actively facilitating more partnerships to drive mutual trade and investment between Japan and Nigeria.
At the Lagos International Trade Fair, where 41 Japanese companies participated, Oku highlighted JETRO’s initiatives to connect Japanese firms with Nigerian startups.
JETRO has recently introduced a scheme that encourages collaboration between both countries. Earlier this year, Nigerian companies were invited to Japan, allowing JETRO to identify and connect with promising Nigerian startups with innovative solutions.
This initiative aims to blend Japanese technology and expertise with the dynamic Nigerian market, fostering economic growth in sectors like consumer goods, technology, and entertainment.
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Oku noted that several Japanese companies have already made significant investments in Nigeria, with some establishing local factories. A new beverage company based in Ogun State, for example, is set to start operations soon,.
Japanese companies view Nigeria’s large population and youthful demographic as prime drivers of economic growth across various sectors, including consumer goods, technology, and entertainment.
Oku noted that companies such as Toyota and Ajinomoto have deep-rooted histories in Nigeria, showcasing the country’s appeal as a stable investment destination.
Furthermore, the Japanese pavilion at the trade fair, organized by JETRO, reflects Japan’s diverse industrial capabilities, featuring sectors like electronics, automotive, food, textiles, and energy-efficient technologies.
The Lagos International Trade Fair, organized by the Lagos Chamber of Commerce & Industry (LCCI), has attracted over 3,500 exhibitors from more than 15 countries.
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LCCI President Gabriel Idahosa emphasized the event’s theme, “Connecting Businesses, Creating Value,” and its role in encouraging partnerships and exploring new market opportunities.
“This period promises to showcase the best Nigerian entrepreneurship and ingenuity and the diversity and richness of our global economic partnerships”, said Idahosa.
Oku expressed optimism about further expanding Japanese investments in Nigeria, emphasizing that the country remains a priority market.
